neuroadvertising

The results showed that strong brands activated a network of cortical areas and areas involved in positive emotional processing and associated with self-identification and rewards. The activation pattern was independent of the category of the product or the service being offered. Furthermore, strong brands were processed with less effort on the part of the brain. Weak brands showed higher levels of activation in areas of working memory and negative emotional response.

Dr. Born believes that this research will be used as a benchmark to improve the understanding of the processing of brand-related information.

Dr. Born is a right fool if he thinks that’s what his research will be used for.

Soon, a requirement of citizenship with be a GPS-enabled brain implant, and instead of taxes, corporations will simply bid to buy the rights to directly stimulate the pleasure, pain, and self-identification centers in our brains.